What’s better than using outdoor advertising to market your brand? According to a survey, about 82% of viewers were able to recall a digital out of home (DOOH) advertisement that they saw over a month ago.

One of the best DOOH advertising methods is scooter advertising.

Scooter advertising provides your brand with immediate access to a few exclusive areas that most mobile billboards or walking billboard advertising cannot reach.

In this blog, we will highlight the uses of scooter advertising and where it can be used to grab the immediate attention of the audience.

5 Places To Use Your Scooter Advertising in Sydney

1. At Mass Transit Areas

Scooter advertising is best for busy streets, crowded public transportation, and built-up areas.
As public transport hubs are one of the busiest places having a large number of passers-by, there are high chances of brand awareness.
A scooter is parked near to all public transport locations which display and promote your advertisement.
Choosing scooter advertising to promote your brand will be highly beneficial to you as it would grab the attention of people around the location.
Scooter advertising helps spread the word of mouth and some may even suggest your product or services to others.
Keep your advertisement attractive and unique. You can either play with words or add eye-catchy designs to capture the attention of people.

2. At Major Events

What could be better than hundreds and thousands of people noticing your brand in big events? Such major events include concerts or sports games events, where a large number of people are present.
Using scooter advertising in such places can help people around the location notice your advertisement.
Taking up traditional advertising such as handing out brochures or pamphlets can be a daunting task.
Additionally, there are high chances that people may not even consider taking them or let alone read.
Since scooters are flexible and can be moved from one place to another, any people passing by the location will notice your advertisement.
You can even inform about your current or upcoming sale via scooter advertising.

3. At New Retail Openings

Have you noticed any new restaurant, cafe, bar, or shop opening near your location? Great, because that’s where you can test your scooter advertising!
The new opening of any of these shops will have a hustle and bustle.
People will visit this newly launched place and you might want to take an advantage of this golden opportunity.
Additionally, It also helps attract the targeted audience in a particular area.

4. At Shopping Centres or Malls

Shopping centres or malls are some of the busiest places. With thousands of hustle and bustle daily, it is easy to find people around or at the location.
People visit such locations to either buy, window shop or know about various services.
Such one-stop-shops will attract people to visit regardless of any distance.
Placing the scooter outside of such shopping centres or malls will help people notice your brand.
Chances are people will either remember your product or suggest it to any of their friends or family. Promote your brand the right way!

5. At Traffic Signals

People spend on average an extra 33% of travel time stuck in traffic in Sydney. Getting stuck in traffic is stressful, but for business owners, this is a golden opportunity to market their brands with the help of scooter advertising.

Conclusion:

Scooter advertising is a type of outdoor advertising that can do wonders for your business!

As a business, you may want to leverage any of the possible key resources to market your brand. At STT Advertising, we offer you a wide variety of billboard advertising services including mobile billboard advertising sydney, trailer advertising, signboards, and scooter billboard advertising in Sydney.

To discuss your billboard advertising plans, get in touch with us today!

The post How To Use Scooter Advertising in Sydney To Gain the Attention of Your Audience appeared first on STT Advertising.

A lot of individuals must come across at least one billboard almost daily while reaching their office or university and the rest must have encountered them once in their lives. But have you ever wondered how billboard came into existence and became one of the most important parts of outdoor media?
If you are looking for an outdoor billboard company in Australia, for your next advertising campaign, call STT Advertising today.

Here are some of the interesting facts you may have not heard before.

●The First known billboard

– Considering the oldest fact of the billboard commencement, it is considered as one of the oldest forms of large-scale communication, announcement and declaration. As per the pages of history, it was used before the folks started depending on newspapers or radio ads. Facts are to be believed, the Obelisk in Thebes, Egypt, used to advertise for rewards and other announcements. It was considered as one of the silence methods of communication before people were dependent on the word of mouth.

– With that, soon Egyptians realised that it was considered as one of the effective ways of communicating information and spreading the news and then they started using obelisks to post laws and other news to inform the general public about daily activities.
With that, the journey of billboard began and even today, the benefits are still evident. These billboard predecessors called attention to the effectiveness of distributing a message to many people at once without disturbing their daily routine. It was considered as one method targeted to thousands at once.

●Electronic billboards have been used for more than 100 years

You probably associate digital billboards with more recent times. But, electronic billboards go back much further. In 1904, the world’s first electronic sign in New York City was installed by Oscar J. Gude, an early billboard pioneer. This early sign carried a flashing message for Trimble Whiskey.

●World’s biggest billboard

When you think about the world’s biggest billboard, the first location that most commonly comes to mind is Times Square, but the world’s biggest billboard is located in Dubai. This billboard is 6260 metres squared, which is equivalent to 20 tennis courts and weighs as much as a male hippo!

●Times Square billboards are visible from space

Did you know that the glow of the billboards in Times Square is so bright that it can be seen from space? Yes, you heard it right! During a mission in space, the crew members took pictures of New York City and the astronauts said they couldn’t identify a lot of places, but they could identify Central Park as it is a long rectangle situated in the middle of Manhattan. Another thing they could instantly recognise was Times Square because of the magnificent glow of the billboards.

●World’s most expensive billboard

Do you know how much the most expensive billboard cost? You won’t believe it, but it cost a whopping $2.5 million! This billboard resided in Times Square and was advertised by the tech giant, Google. They paid a jaw-dropping $2.5 million to rent the billboard when it debuted in New York City and paid about $625 000 per week for the rent!

●Heard about scented billboards?

Your senses govern your desires, right? And when you see things that appeal to you on billboards, you want to own them. This is a strategy most companies utilise to get you to purchase their products.

Although, some companies take it a step further. A grocery store in North Carolina launched a scented billboard that smelled of grilled steak. Although it gained a lot of media attention, eventually failed to allure more customers.

●People notice billboards

According to a survey conducted by Media Dynamics, Inc. people are exposed to up to 5000 ads every day! And, you might not know this, but lots of people actually see these ads on billboards and automatically read what’s written on them

Wrapping Up

From history until the present, every outdoor advertising agency holds a vital place for billboards. If you are seeking a medium in Australia for your outdoor marketing to attract a majority of viewers, then billboard is your go-to option, and SST Advertising is your go-to solution as the most reliable outdoor advertising company in Australia.

The post Interesting Facts About Billboards appeared first on STT Advertising.