How Much Does Digital Billboard Advertising Cost In 2023?
Every business looks for several ways to increase its brand awareness. And if you are one such business searching for effective marketing strategies, here is a perfect solution for you – Digital Billboard Advertising.
Digital billboard advertising offers more than just dynamic and eye-catching visuals to convey messages; it also has the power to captivate a larger audience than traditional advertising methods.
However, before diving into this advertising medium, it is important to understand the cost of billboard advertising. In this article, we will explore the factors that affect digital billboard advertising costs in 2023 and, importantly, answer the question on every advertiser’s mind: “How much for a billboard ad?”
Factors that influence the cost of digital billboard advertising in Brisbane
1. Location:
The location of the digital billboard plays an important role in determining the billboard advertising costs. Highly sought-after areas, such as shopping malls, busy intersections, and major highways, tend to command higher rates due to their increased visibility and exposure.
2. Size and format of advertisement
Digital billboard advertising come in various sizes and formats, such as large-scale LED displays and smaller digital screens. Thus, the size will help you determine the cost of a billboard in 2023 for displaying digital advertisements.
3. Duration
The duration for which the advertisement will be displayed also determines the electronic billboard cost. For example, the advertisement can be displayed for weeks, months or even long-term contracts. The longer the duration, the more costly the digital billboard advertisement. Thus, to determine the actual electronic billboards cost, it is necessary to know the duration for which it will be displayed. Also, ask your advertising company about the billboard cost per month before you opt for it.
4. Demand
The more popular the advertisement area, the more competition will be. Thus, the cost is likely higher in larger metropolitan areas such as Brisbane.
All these factors mentioned above will help you answer your question of ‘How much do digital billboards cost?’
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What is the average cost of billboard ads in 2023?
While the exact price for billboard advertising may vary depending on the aforementioned factors, it is helpful to understand the billboard advertising price in Brisbane. In Brisbane, the cost of digital billboard advertising can range from $1,000 to $10,000 per week. However, it depends on the size, duration and location of the campaign. The average cost can range from $3,000 to $5,000 per week.
Digital billboard advertising can be a significant investment for your business as it will help you to create brand awareness and attract more customers. Apart from this, digital billboard advertising will also help you avail of the following benefits:
High-visibility:
With their vibrant displays, strategic locations, and powerful content, digital billboard advertisements can help you attract customers effectively. They have the advantage of being noticeable even in the sea of advertisements. All this makes them a perfect advertising strategy for your business.
Flexibility and creativity
Unlike traditional billboards, digital billboards allow you to display multiple and interactive contents, enabling you to target various demographics or run specific promotional campaigns. This will allow you to adapt campaigns to suit different timeframes or events.
Cost-effective
While the cost of digital billboards may seem more expensive than traditional ones, it is important to note that they are more cost-effective in the long run. Their ability to change content without reprinting and physically altering the billboards makes them a cost-friendly alternative.
So if you are searching for ways to effectively target your audience, digital billboard advertising is the best solution. The above-mentioned points will help you answer your question of ‘How much do digital billboards cost?’. In addition to all these factors, make sure you opt for a reliable advertising service. This is where STT Advertising can help!
Call us today at 1300 289 788 with your campaign requirements so we can work together to get your brand recognised.