Digital billboard advertising offers more than just dynamic and eye-catching visuals to convey messages; it also has the power to captivate a larger audience than traditional advertising methods.

However, before diving into this advertising medium, it is important to understand the cost of billboard advertising. In this article, we will explore the factors that affect digital billboard advertising costs in 2023 and, importantly, answer the question on every advertiser’s mind: “How much for a billboard ad?”

Factors that influence the cost of digital billboard advertising in Brisbane

1. Location:

The location of the digital billboard plays an important role in determining the billboard advertising costs. Highly sought-after areas, such as shopping malls, busy intersections, and major highways, tend to command higher rates due to their increased visibility and exposure.

2. Size and format of advertisement

Digital billboard advertising come in various sizes and formats, such as large-scale LED displays and smaller digital screens. Thus, the size will help you determine the cost of a billboard in 2023 for displaying digital advertisements.

3. Duration

The duration for which the advertisement will be displayed also determines the electronic billboard cost. For example, the advertisement can be displayed for weeks, months or even long-term contracts. The longer the duration, the more costly the digital billboard advertisement. Thus, to determine the actual electronic billboards cost, it is necessary to know the duration for which it will be displayed. Also, ask your advertising company about the billboard cost per month before you opt for it.

4. Demand

The more popular the advertisement area, the more competition will be. Thus, the cost is likely higher in larger metropolitan areas such as Brisbane.

All these factors mentioned above will help you answer your question of ‘How much do digital billboards cost?’

You May Also Like To Read:-  Interesting Facts About Billboards

What is the average cost of billboard ads in 2023?

While the exact price for billboard advertising may vary depending on the aforementioned factors, it is helpful to understand the billboard advertising price in Brisbane. In Brisbane, the cost of digital billboard advertising can range from $1,000 to $10,000 per week. However, it depends on the size, duration and location of the campaign. The average cost can range from $3,000 to $5,000 per week.

Digital billboard advertising can be a significant investment for your business as it will help you to create brand awareness and attract more customers. Apart from this, digital billboard advertising will also help you avail of the following benefits:

High-visibility:

With their vibrant displays, strategic locations, and powerful content, digital billboard advertisements can help you attract customers effectively. They have the advantage of being noticeable even in the sea of advertisements. All this makes them a perfect advertising strategy for your business.

Flexibility and creativity

Unlike traditional billboards, digital billboards allow you to display multiple and interactive contents, enabling you to target various demographics or run specific promotional campaigns. This will allow you to adapt campaigns to suit different timeframes or events.

Cost-effective

While the cost of digital billboards may seem more expensive than traditional ones, it is important to note that they are more cost-effective in the long run. Their ability to change content without reprinting and physically altering the billboards makes them a cost-friendly alternative.

So if you are searching for ways to effectively target your audience, digital billboard advertising is the best solution. The above-mentioned points will help you answer your question of ‘How much do digital billboards cost?’. In addition to all these factors, make sure you opt for a reliable advertising service. This is where STT Advertising can help!

Call us today at 1300 289 788 with your campaign requirements so we can work together to get your brand recognised.

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Mobile billboard advertising for your startup is a fantastic option:

Ads seen on mobile billboards are remembered by 97 percent of consumers, while ads seen online or on a smartphone are remembered by only 58 percent. It’s also twice as effective as traditional billboards.

To drive maximum sales and obtain an excellent return on investment, you need to consider choosing the right marketing platform that will offer exceptional exposure to your brand and business. 

One of the best ways to increase brand awareness and drive sales is by considering mobile billboard advertising. Several mobile billboard advertising statistics suggest that mobile billboards can be incredibly effective at driving sales and generating great ROI for new startups. 

Undoubtedly traditional outdoor advertising methods can offer you effective results. However, mobile billboards being feasible can allow you to promote your growing business easily and more effectively.

If you are contemplating considering billboards advertising for your startup business, continue reading. We have highlighted five excellent advantages of using mobile billboard advertising to grow and thrive in your business.

1. Mobile Billboards Advertising For Your Startup Gets Noticed 

Other kinds of marketing and advertising have the disadvantage of just reaching a small audience or only reaching a local area around the business. A print advertisement, for example, will only be seen by people who read the newspaper. Internet advertising and videos will only be seen by persons who have access to the Internet and visit specific websites.

You’ll be able to reach a far broader audience with mobile billboard advertising. Your advertisement will be displayed on automobiles, buses, cabs, and even bicycles that are continually moving through high-traffic areas. 

This will increase the number of individuals who see your ad and learn about your company. You can reach folks you would never have reached with conventional forms of advertising by covering a full city.

People are likely to remember the product brand or name that they noticed on a mobile billboard. Startup companies opting for mobile billboard advertising also noticed an increase in sales. Mobile billboard advertising is almost 90% more effective than any other outdoor advertising method.

2. To Create Unique Identity

With millions of businesses and brands fighting for the top spot, building your business’s own identity can be challenging. There are thousands of other competitors in the market providing the same service or selling the same product as you. 

So, how can you set apart your business from these market competitors? Believe it or not, through mobile billboard advertising. Most big brands and businesses invest in mobile billboard advertising for a reason, i.e., generating maximum profit and driving sales. 

Considering portable billboard advertising will allow you to promote your products or services more strategically and lucratively. With a strategic and aggressive approach, you can set your startup apart from other market competitors.

3. To Target the Right Audience

Sometimes, even after spending hours implementing strategies for your marketing campaign, you will not notice great results. One of the key reasons could be targeting the wrong audience. 

The business’s target audience plays a pivotal role in driving sales because these individuals will soon become your loyal customers/clients. Unlike other outdoor billboard advertising methods, mobile billboard advertising is a target orientated advertising and marketing medium. 

One of the benefits of mobile billboards is that they are portable, meaning you can place them anywhere. Also, as a startup, you don’t want to avoid any target specific demographic and lose potential customers/clients. 

Effective mobile billboards will allow your marketing campaign to reach the right audience, get instant responses, and build brand awareness.

4. To Communicate Your Message Precisely

Marketing campaigns are all about promoting products and building healthy communication with your target audience. You have one chance to entice your target audience with your product or service. 

Therefore, communicating your message clearly and precisely becomes imperative. Clear communication will help your customers understand and answer all the WH questions easily. 

Having a mobile billboard designed for the target audience with an appropriate message will increase audience conversion and boost sales.

5. To Build Trust and Gain Consumer Confidence

To grow your startup business and thrive in this competitive world, you need to gain the trust and confidence of your customers. If your business fails to build the trust factor among the target audience, you will not notice any quality results. 

Several studies suggest that people are more likely to purchase any product/service by noticing a mobile advertisement. Most businesses consider using mobile billboard advertising to build trust, increase brand credibility, and gain consumer confidence. 

Most individuals consider mobile billboard advertising one of the most trustworthy and legitimate forms of advertising. Therefore, your startup business might have the golden opportunity to attract customers and drive sales. 

If you have decided to consider the advantages and try out mobile advertising in Australia for your startup, get in touch with us. We would love to hear your ad design ideas and assist you with creating the best mobile billboard for your business. Call us today!

The post 5 Reasons to Use Mobile Billboards Advertising For Your Startup appeared first on STT Advertising.

What’s better than using outdoor advertising to market your brand? According to a survey, about 82% of viewers were able to recall a digital out of home (DOOH) advertisement that they saw over a month ago.

One of the best DOOH advertising methods is scooter advertising.

Scooter advertising provides your brand with immediate access to a few exclusive areas that most mobile billboards or walking billboard advertising cannot reach.

In this blog, we will highlight the uses of scooter advertising and where it can be used to grab the immediate attention of the audience.

5 Places To Use Your Scooter Advertising in Sydney

1. At Mass Transit Areas

Scooter advertising is best for busy streets, crowded public transportation, and built-up areas.
As public transport hubs are one of the busiest places having a large number of passers-by, there are high chances of brand awareness.
A scooter is parked near to all public transport locations which display and promote your advertisement.
Choosing scooter advertising to promote your brand will be highly beneficial to you as it would grab the attention of people around the location.
Scooter advertising helps spread the word of mouth and some may even suggest your product or services to others.
Keep your advertisement attractive and unique. You can either play with words or add eye-catchy designs to capture the attention of people.

2. At Major Events

What could be better than hundreds and thousands of people noticing your brand in big events? Such major events include concerts or sports games events, where a large number of people are present.
Using scooter advertising in such places can help people around the location notice your advertisement.
Taking up traditional advertising such as handing out brochures or pamphlets can be a daunting task.
Additionally, there are high chances that people may not even consider taking them or let alone read.
Since scooters are flexible and can be moved from one place to another, any people passing by the location will notice your advertisement.
You can even inform about your current or upcoming sale via scooter advertising.

3. At New Retail Openings

Have you noticed any new restaurant, cafe, bar, or shop opening near your location? Great, because that’s where you can test your scooter advertising!
The new opening of any of these shops will have a hustle and bustle.
People will visit this newly launched place and you might want to take an advantage of this golden opportunity.
Additionally, It also helps attract the targeted audience in a particular area.

4. At Shopping Centres or Malls

Shopping centres or malls are some of the busiest places. With thousands of hustle and bustle daily, it is easy to find people around or at the location.
People visit such locations to either buy, window shop or know about various services.
Such one-stop-shops will attract people to visit regardless of any distance.
Placing the scooter outside of such shopping centres or malls will help people notice your brand.
Chances are people will either remember your product or suggest it to any of their friends or family. Promote your brand the right way!

5. At Traffic Signals

People spend on average an extra 33% of travel time stuck in traffic in Sydney. Getting stuck in traffic is stressful, but for business owners, this is a golden opportunity to market their brands with the help of scooter advertising.

Conclusion:

Scooter advertising is a type of outdoor advertising that can do wonders for your business!

As a business, you may want to leverage any of the possible key resources to market your brand. At STT Advertising, we offer you a wide variety of billboard advertising services including mobile billboard advertising sydney, trailer advertising, signboards, and scooter billboard advertising in Sydney.

To discuss your billboard advertising plans, get in touch with us today!

The post How To Use Scooter Advertising in Sydney To Gain the Attention of Your Audience appeared first on STT Advertising.

How Effective are Mobile Billboards in Australia?

To a great extent and with some amazing results! If you spend a lot of time driving on freeways, you are bound to notice many billboard advertisements on either side of the road. Billboards are so commonplace and frequent that makes them hard to go unnoticed. With many working adults moving their lives ahead to the suburbs and often commuting into big cities for work, Australians are spending a lot of time in the car. 

According to a research paper, 

• Outdoor mobile billboards have registered one of the highest recall rates i.e. 97%, which is 5x time greater than any other outdoor billboard marketing method out there. 
• Opposite to traditional billboard advertising, mobile billboards can attract more passers-by on the move. 
• Compared to other billboard advertising statistics, mobile billboards provide advertising to people who may have missed it in the first place. 

This method of billboard marketing and advertising usually consist of a prime message, visible in an area that isn’t cluttered by more than ten other billboards. Meaning people will pay more attention to the message displayed on the billboard because their heads are not being filled with several other advertisements. 

• One of the research reported that 91% of a targeted audience notices the message and visuals on mobile truck advertising. According to the statistic, one can conclude that the reach of mobile billboards exceeds greatness. 
• An average Australian spends 18 hours each week in the car travelling over 200 miles. But even though Australians spend quite some time on the roads, maybe even unconsciously viewing billboard advertising, Is mobile billboards advertising a truly effective strategy to market your brand?

Let’s examine why mobile billboards are effective and the factors that come into the picture when choosing to advertise with them.

The Benefits of Mobile Billboard Advertising

As mentioned earlier, the recall rate of mobile billboard advertising is quite higher than any other advertising methods. Only 58% of people can recall an ad from their phone or on the internet, while 97% of people can recall an ad from mobile billboard advertising. Here are a few reasons why this method works like a charm:

1) Hard to Resist

Unfortunately, most of the advertisements are dismissed by audiences, especially when those ads are placed with a skip button nearby. According to a report, internet ad blocking has risen by 90% in just one year. Additionally, people reading print advertisements can easily flip the page or perhaps crumble and toss it around the nearby bin. Regardless of the case, ads that are immobile lose the attention of some potential consumers.

Mobile advertisements are not easy to miss. They can immediately grab everyone’s attention because they are placed in such an outdoor environment where lots of people commute and are well aware of their surroundings. When looking both the ways before crossing the street, you might end up noticing a mobile billboard, and remember the message listed on it. Regular poster panels or LED digital displays often aid a noticeable mobile ad that could be effective in terms of grabbing people’s attention.

2) A Large Number of Audience Reach

Unlike other advertising mediums, which can’t reach wide audiences, mobile billboards are more targeted towards people who frequently search for the material the ad interferes with. You might be aware of the fact that print advertising is only available to people who pick up the material, reads or skims through the contents of the magazine or newspaper, and internet ads will only reach those who are already going through the website. 

Passers-by, people in cars, buses, cabs, and bikes will notice mobile billboards because of them having outdoor exposure. Mobile billboards exist in most visible places. With that visibility, the marketing messages placed on the mobile billboard can resonate with a larger number of people than the same messages on other targeted platforms. Additionally, mobile billboards can also be more targeted and tailored to audiences commuting in different areas based on the situation.

3) Convenient To Target

By analysing and planning the route a mobile billboard vehicle travels through, this method of advertising will maximise the exposure and effectiveness of an advertisement. There are several places a mobile billboard can travel along. However, it is up to the advertiser and company to identify which area will best fit the hopeful target for the advertisement. Based on several factors such as high-traffic areas, specific socioeconomic areas, targeted neighbourhoods and businesses, events, or conferences, mobile billboard vehicles can travel smoothly in a high-performance area.

If you have decided to take the leap and try out mobile advertising in Australia, get in touch with us at STT Advertising. As one of the best mobile advertising solutions in Australia, we would love to understand your design, print ideas and help you find the best ad for your business. Call us today!

The post Are Mobile Billboards an Effective Way to Market Your Business? appeared first on STT Advertising.

• Design an attractive billboard one with fancy images or story that creates a good impression in the seconds in which it is viewed.
• Keep it short and simple since an average person will not view it for more than 10 seconds.
• Bigger and bolder is better and more effective when trying to create an impression.
  Use a mix of bright and attractive colours to make the billboard stand and to better retain the message.
• The location of the billboard advertising plays a crucial role in how effective it will be.
• This article goes on to explain the significance of location for billboard advertising in Sydney.

Significance of the Billboard Location

Billboards are one of the best advertising tools that those passing by can connect with, however, if it is not placed at the relevant location it will not be very effective or serve the purpose. Here is a list of important factors to explain why the location is important for billboard advertising in Brisbane for the success of a marketing campaign:

• One of the basic rules of marketing is to target a relevant audience that fulfils the goals of your billboard marketing strategy. Thus, it is vital to select a billboard location that offers the maximum exposure and that too for the right audience.
• Billboards are erected all over the place, but not all of them are visible. For example, those being slightly obstructed by a tree, wires or a pole from some angle will serve no purpose—even the slightest obstruction can affect the desired result.
• Placing your advert on a billboard on a less used highway will serve no purpose. It is essential to research the traffic routes and the type of traffic that frequents those routes. The more traffic the more views you are likely to get.
• The nature of the firm also plays a vital role in deciding where to place the billboard advert. For example, if the advert is to target the younger generation, it is a good idea to place it close to schools, malls and play zones. One the other hand, if it is meant for adults & frequent travellers, put it on a highway at a vantage location.
• It is highly beneficial to place a billboard close in the vicinity of your business. For example, if the business is a highway food place, it makes sense to put your billboard advert along the highway. This can be either a big advert notifying drivers of a food stop or several billboard adverts leading up to the place of business.

Benefits of Outdoor Advertising

There are many outdoor advertisements like mobile billboards, truck advertising, scooter advertising, walking billboards and static billboards. Each form of outdoor advertising helps target a different section of the audience. Billboards are a very effective advertising method since they have greater scope and can reach a wider audience. It happens to be one of the most cost-effective forms of advertising. The key to ensuring it is successful is to place it at the right location, design it strategically and make it big and simple with a clear message.

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A lot of individuals must come across at least one billboard almost daily while reaching their office or university and the rest must have encountered them once in their lives. But have you ever wondered how billboard came into existence and became one of the most important parts of outdoor media?
If you are looking for an outdoor billboard company in Australia, for your next advertising campaign, call STT Advertising today.

Here are some of the interesting facts you may have not heard before.

●The First known billboard

– Considering the oldest fact of the billboard commencement, it is considered as one of the oldest forms of large-scale communication, announcement and declaration. As per the pages of history, it was used before the folks started depending on newspapers or radio ads. Facts are to be believed, the Obelisk in Thebes, Egypt, used to advertise for rewards and other announcements. It was considered as one of the silence methods of communication before people were dependent on the word of mouth.

– With that, soon Egyptians realised that it was considered as one of the effective ways of communicating information and spreading the news and then they started using obelisks to post laws and other news to inform the general public about daily activities.
With that, the journey of billboard began and even today, the benefits are still evident. These billboard predecessors called attention to the effectiveness of distributing a message to many people at once without disturbing their daily routine. It was considered as one method targeted to thousands at once.

●Electronic billboards have been used for more than 100 years

You probably associate digital billboards with more recent times. But, electronic billboards go back much further. In 1904, the world’s first electronic sign in New York City was installed by Oscar J. Gude, an early billboard pioneer. This early sign carried a flashing message for Trimble Whiskey.

●World’s biggest billboard

When you think about the world’s biggest billboard, the first location that most commonly comes to mind is Times Square, but the world’s biggest billboard is located in Dubai. This billboard is 6260 metres squared, which is equivalent to 20 tennis courts and weighs as much as a male hippo!

●Times Square billboards are visible from space

Did you know that the glow of the billboards in Times Square is so bright that it can be seen from space? Yes, you heard it right! During a mission in space, the crew members took pictures of New York City and the astronauts said they couldn’t identify a lot of places, but they could identify Central Park as it is a long rectangle situated in the middle of Manhattan. Another thing they could instantly recognise was Times Square because of the magnificent glow of the billboards.

●World’s most expensive billboard

Do you know how much the most expensive billboard cost? You won’t believe it, but it cost a whopping $2.5 million! This billboard resided in Times Square and was advertised by the tech giant, Google. They paid a jaw-dropping $2.5 million to rent the billboard when it debuted in New York City and paid about $625 000 per week for the rent!

●Heard about scented billboards?

Your senses govern your desires, right? And when you see things that appeal to you on billboards, you want to own them. This is a strategy most companies utilise to get you to purchase their products.

Although, some companies take it a step further. A grocery store in North Carolina launched a scented billboard that smelled of grilled steak. Although it gained a lot of media attention, eventually failed to allure more customers.

●People notice billboards

According to a survey conducted by Media Dynamics, Inc. people are exposed to up to 5000 ads every day! And, you might not know this, but lots of people actually see these ads on billboards and automatically read what’s written on them

Wrapping Up

From history until the present, every outdoor advertising agency holds a vital place for billboards. If you are seeking a medium in Australia for your outdoor marketing to attract a majority of viewers, then billboard is your go-to option, and SST Advertising is your go-to solution as the most reliable outdoor advertising company in Australia.

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